What We Do
The work behind the brands.
These are the capabilities the company works in — applied to its own properties first, and to partner projects where the fit is right.
- 01
Multimedia production
Video, audio and live formats produced end to end — concept, shoot, edit and delivery — for the company's own properties and for partners.
- 02
Editorial and publishing
Original reporting, interviews, features and long-form writing, published across the company's owned titles.
- 03
Digital content development
Short-form and social-first content built for the platforms it lives on, including creator-style and user-generated formats, in English and Spanish.
- 04
On-camera and live-event work
Hosting, interviewing and live coverage — red carpets, premieres, press events and streams.
- 05
AI and business transformation
Consulting that works out which AI tools fit a business, builds them into the workflows already in use, and trains the people who will run them.
- 06
Creator representation
Agency representation for signed creators, and matchmaking between creators and the brands that want to work with them.
- 07
Educational products and resources
Courses, guides and practical training for creators and businesses learning content, storytelling and digital strategy.
- 08
Brand development
Building owned brands from positioning through launch: name, voice, audience, editorial line and the site it all lives on.
- 09
Creative partnerships
Collaborations with brands, publishers and production teams across the company's areas of work.
Brands bring us their image to take apart and put back together: more inclusive, more current, more worth investing in.
Work is produced in English and Spanish, and in Italian where a project calls for it. The company is based in Miami and has previously operated from London, Nice and Rome. Every engagement, whichever brand it starts from, is contracted and invoiced through Cata Balzano, Inc.