Founder
Cata Balzano
Cata Balzano is an entertainment and fashion journalist, multimedia producer, on-camera host, digital content specialist and AI consultant with more than a decade of experience. She works from Miami.
She reports and produces in English, Spanish and Italian, working across entertainment, music, fashion and culture — written features and interviews, short-form video, live coverage and on-camera hosting.
The company began as an idea in New York in 2011 — a way to hold together work that kept branching: writing, producing, hosting, building an audience, and helping other people build theirs. She incorporated it in 2016.
Rather than run everything under one byline, she builds each audience its own brand: a title for the reporting, a studio and academy for content, others for lifestyle. She also founded Bentley's Playhouse, a nonprofit dog rescue registered in Florida, which runs the Fénix Animal Project.
“I either go big or I don’t do it at all, and that motto goes into all my projects — no matter how big or small.”
Her full biography, published work, on-camera reel and press information live on her own site.
Visit catabalzano.com ↗